100
Type
Process
Date
February 14 2020
About the Project
Forecasting the volume of sales due to entering new regions and foreign markets.
Strategy
The marketing strategy development began with a study of the available analytics.
Site audit
We analyzed popular organic traffic entry pages, the ratio of informational and commercial traffic, conversion rates to purchases, the cost of organic and commercial traffic.
The financial model of the project helped cut off the needless, by showing commercial products, the profit margins of which were minimal and could not scale.
Publiations
The content plan of the project has also undergone changes, as during the analysis there were identified categories, the ratio of costs for which are not comparable with the received traffic and the amount of monetization.
Quote
Based on the research, a terms of reference was drawn up that described the requirements for the new site in terms of the overall structure and the structure of individual landings.
Mikhail
Team Lead
Glavguide
Cases
Journal
Glavguide Rebranding
Glavguide Rebranding
Branding
Victor, Alexander
Glavguide Web-design
Glavguide Web-design
Web-design
Victor, Alexander, Catherine
Glavguide Strategy
Glavguide Strategy
Strategy
Victor, Mikhail, Nikolai
Glavguide Development
Glavguide Development
Development
false
Process
Golden Site: 7 awards
Golden Site: 7 awards
Awards
Konstantin, Victor, Alexander, Mikhail, Artem, Catherine, Evgeniy
Glavguide Development
Glavguide Development
Development
false
Glavguide Web-design
Glavguide Web-design
Web-design
Victor, Alexander, Catherine
A—Class Dom Design
A—Class Dom Design
Web-design
Victor, Alexander, Catherine
GS — Project Wiki
GS — Project Wiki
Branding
Victor, Alexander, Evgeniy
