About the Project
Forecasting the volume of sales due to entering new regions and foreign markets.
The marketing strategy development began with a study of the available analytics.
We analyzed popular organic traffic entry pages, the ratio of informational and commercial traffic, conversion rates to purchases, the cost of organic and commercial traffic.
The financial model of the project helped cut off the needless, by showing commercial products, the profit margins of which were minimal and could not scale.
The content plan of the project has also undergone changes, as during the analysis there were identified categories, the ratio of costs for which are not comparable with the received traffic and the amount of monetization.
Based on the research, a terms of reference was drawn up that described the requirements for the new site in terms of the overall structure and the structure of individual landings.