Lead generation for company, which provides accounting services for a small business
We developed 3 versions for company landing pages providing accounting services for small businesses. Organized contextual and targeted advertising on social networks: Instagram, Facebook, Vkontakte
context advertising on social networks accountant bookkeeping
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2019
Taksa
Online
Web development

SMM

PPC-advertising
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Accountant

Outsourcing
Purposes
Design landing pages and make a split-test, identifying
the most conversion option. Choose suitable
internet marketing tools, which give the lead cost within
the maximum allowable values. Split-test advertising
creatives for various target groups in order
to identifying the most successful ligaments.

01

Main page

We were testing 3 options of landing pages

02

Cost calculator

The presence of a calculator on a landing page gave a more expensive, but at the same time, better quality lead

03

Offer’s description

Different offers were used for different target groups

04

Capture points

The block’s presence with free service offering, which gave a flurry of non-targeted leads

Indicators

19

Target groups

Отобрали и протестировали

28

Creatives

Were developed and tested

3421

Rubles per lead

From social networks

Разработка
Social Networks
Context advertising

Development

We designed 3 options of landing pages: with different offers, text, capture points and accents. Every landing page version was tested for conversion rate. We evaluated not only the top-level conversion rate of visitor-to-lead, but also qualifications. Due to this, was detected and excluded a variant of landing page, which gave a large conversion, but the leads weren’t qualified by the customer.

Social Networks

Target advertising were launched on 3 social networks: Instagram, Facebook, Vkontakte. We selected 19 target groups and showed and showed a unique set of creatives for each group in order to identify the most attractive offers. As a result, the lead’s cost turned out to be 3421 rubles. Brand- Taksa.online – a new player on market, but a massive advertising campaign gave a significant increase in brand traffic.

Context advertising

The average CTR on search was 11.7%, and the conversion to lead was 1.26%. The initial cost per click on the search was 62 rubles. However, after expanding the list of minus-queries and campaign optimizing, it was possible to reduce it by 2 times to 31.5 rubles, without losing efficiency.

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