Integration with CRM
SEO
pharmacy
e-commerce business in a competitive pharmacological niche.
Website should be completely integrated with the
existing customer infrastructure: CRM, billing.
Be easily scalable to other cities of the Russian Federation.
Have a well-developed foundation for
further promotion to organic issue.
Organic traffic, monthly
Due to competent website's development, traffic began to grow without additional SEO-work
In numbers
Development
The result of our work became not just an online-store, but a full-fledged tool for a comfortable and effective business. Website optimally fitted into the existing customer infrastructure: we organized a full integration with CRM-system, threw end-to-end analytics and set up billing.
Promotion
As a part of the website development work, we immediately thought about its effectiveness for further search engine promotion. We analyzed competitors in SERP, identified the required functionality, implemented internal linking, subscribed and published content. The preparatory work gave 70 unique items every day 4 months after the store publication without additional costs for promotion.