Integrated brand and website development for a construction company
We tell about the complex packaging case of a construction company brand. We developed corporate identity elements, content and website
Development website construction company style
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2020
SPOT
Web development

Branding
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Сonstruction
company
The Task
Spot — a real startup. The project team managed to create
a demanded product, but there was no proper packaging
and structure’s understanding of product promotion
on the Internet. The primary task for our agency was to develop
an effective visual brand design to provide
added value to the company's product. It was also necessary
to develop a website and a strategy for
online promotion.

01

New logo

Association with typical typography applied to shipping containers

02

Design concept

Modular concept made up of individual component blocks

03

Inner Pages

Separate landing pages optimized for contextual advertising

04

Inner Pages

Separate landing pages optimized for contextual advertising

05

Inner Pages

Separate landing pages optimized for contextual advertising

Result

Result

Since the project is young, the customer had a large number of untested product hypotheses in stock.It was necessary to taste promptly, spending the minimum amount of resources. The site design was developed with this task in mind. Landing pages consist of separate blocks, which we took out into independent components so that the client can reassemble them for their actual needs without involving a third-party contractor and at the same time not spoil the overall project’s design concept.

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Web development

Integration

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