The immersive theater promotion: SEO, context, internet PR, social networks
We increased the online-tickets sales to the immersive theater, using the widest possible online marketing tools. Achieved a significant increase in ticket sales for the event and reduced the sales cost by 17%
theater, complex internet marketing
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2017
Immersive Theater
Media advertisement

SMM and PR

SEO, PPC
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Immersive
Theater
Purpose
It was necessary to increase the online-ticket sales.
Means- aren’t important! It seemed to us so
interesting! We chose the whole set
of different tools for our discretion:
PPC on search, SEO, native advertising,
media advertising, targeted advertising
in social networks, SERP,
mailings in messengers and email.

01

Landing Page

The personal page was developed based on the target audience characteristics for each advertising source

02

Native Advertising

Automated advertising on thematic materials through the SlickJump platform

03

Advertising Integration

Manual advertising integration into informational articles that are in the TOP-5 search results for targeted queries

Advertising banners

We designed 25 HTML / CSS banner ads for media ads

Unique visitors

Monthly organic traffic growth

Indicators

17%

Reduced the cost of sale

9.672

Organic traffic

Monthly average for the year

3.805.300

Advertising coverage monthly

fFrom PPC sources

> 50

Advertising creatives

For media and native campaigns

PPC-sources
Native Advertising
Mailing

PPPC-sources

During the advertising campaign, we made the maximum allowable click cost for effective ROI rates. It turned out to be rather low (10 rubles), so we competed not only for direct commercial requests, but also for related ones. The semantics consisted of 4,731 keywords, and sites for remarketing campaigns were regularly screened out in order to optimize the cost of conversion.

Native Advertising

In collaboration with the SlickJump system, we prepared and launched native advertising for users, suitable for the target audience profile, which were buying the show-tickets. Advertising integrations were implemented as naturally as possible and only in thematic materials - the click cost turned out to be much lower than in PPC campaigns with the similar level conversion.

Mailing

As part of the advertising campaign, we also carried out mailings in instant messengers and via SMS. We tracked people who weren’t residents of St. Petersburg and who were here at the same time. All of them received an invitation to visit the immersive theater. In total, we sent out 4,500,000 messages and sold tickets for an amount twice the investment in this channel.

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Netmne

Web design