SMM and PR
Means- aren’t important! It seemed to us so
interesting! We chose the whole set
of different tools for our discretion:
PPC on search, SEO, native advertising,
media advertising, targeted advertising
in social networks, SERP,
mailings in messengers and email.
The personal page was developed based on the target audience characteristics for each advertising source
Automated advertising on thematic materials through the SlickJump platform
Manual advertising integration into informational articles that are in the TOP-5 search results for targeted queries
We designed 25 HTML / CSS banner ads for media ads
Monthly organic traffic growth
Reduced the cost of sale
Monthly average for the year
Advertising coverage monthly
fFrom PPC sources
For media and native campaigns
During the advertising campaign, we made the maximum allowable click cost for effective ROI rates. It turned out to be rather low (10 rubles), so we competed not only for direct commercial requests, but also for related ones. The semantics consisted of 4,731 keywords, and sites for remarketing campaigns were regularly screened out in order to optimize the cost of conversion.
In collaboration with the SlickJump system, we prepared and launched native advertising for users, suitable for the target audience profile, which were buying the show-tickets. Advertising integrations were implemented as naturally as possible and only in thematic materials - the click cost turned out to be much lower than in PPC campaigns with the similar level conversion.
As part of the advertising campaign, we also carried out mailings in instant messengers and via SMS. We tracked people who weren’t residents of St. Petersburg and who were here at the same time. All of them received an invitation to visit the immersive theater. In total, we sent out 4,500,000 messages and sold tickets for an amount twice the investment in this channel.