Development and promotion of online-furniture store Sleepy Mood
We developed an online-store of furniture for newborns and promoted it to the TOP of search engines. In addition to standard development, we have implemented integration with a self-described CRM system
Online-store furniture development promotion
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2015
Sleepy Mood
Web development

SEO
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Child’s
Furniture
Tasks
Develop a furniture online-store for newborns, implement
integration with a self-described CRM system,
which take into account the goods remains.
The website should be adapted for retail
and wholesale buyers. Fill the site with
content and make work on
search engine promotion.

01

Main Page

The logo and all corporate identity were developed by us

02

Main Sections

Convenient linking by main sections with presentation of promotional products

03

Goods catalogue

With a simple, but functional filter

04

Good’s card

Simple configurator and product purchase

Unique visitors

Monthly growth in organic traffic

in numbers

2

Months of development

CMS Simpla

6

SEO months

6897

Visitors from organic

monthly

Development
Promotion

Development

The online-store was developed on CMS Simpla. In addition to the standard functionality, we implemented integration with the customer's self-written CRM, which takes into account the warehouse’s remains. The design concept was created from scratch, from the logo and corporate identity to the design of 16 unique website screens.

Promotion

Since we were developing this online-store all the necessary elements for successful promotion into organic were laid down at the stage of the technical task. Provided the generation of CNC instead of standard URLs with GET parameters, developed formulas for generating meta tags, monitored the code’s purity and conformity of texts to semantics. After 6 months of SEO work, the necessary traffic results were achieved.

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