Web-design development for the aggregator of internet providers
We didn’t developed only a website, which is an internet-providers aggregator and offers a search service for a provider by address, but also split-tested it within contextual advertising
website design aggregator internet by address
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2017
NetMne
Web design

Research
25
Back Back
374 projects. 120 clients. 10 years of professional expertise RU
Project
Aggregator
providers
Purpose
Develop a website design for convenient provider’s search
by client’s address. Before a website developing it is
necessary to analyze search results and identify the key
points that affect for this subject sites high
ranking in search engine.



Site elements should easily change the color of internal
pages o increase landing page conversions individual
internet providers.

01

Main Page

With clear catalog and convenient provider search by address

02

Company’s news

03

Provider’s card

The elements colors easily change to corporate colors of the provider, which increase the conversion

04

Give feedback

Convenient form for attraction a lot of feedbacks

05

Landing page

For a separate Internet connection service outside the city

06

Screen of landing page

07

Best providers cards

08

Feedback screen with lead-form

In numbers

8%

Lead conversion

By split-test’s result

6

Versions of landing pages

Within split-test

3

Months of work

Analysis
Embodiment
Тесты

Analysis

We don’t specialize in simple tasks such as website design development, but we like to work comprehensively. This case isn’t an exception. We didn’t just develop the website design- we carried out a comprehensive analysis of competing sites from the client's topic, on the basis of which a technical task was created for the development of the website’s structure and design.

Embodiment

We have developed a simple and intuitive interface. The user easily finds a provider whose services he can use, and SEO specialists have a high-quality foundation for effective website promotion.

Tests

The main site’s task: effective leads attraction from the internet. To check the compliance of this task developed concept we carried out split testing, during which measurements were made according to conversion rates. In total were used 6 variations of landing pages. According to the results, there was only one left with a visitor-to-lead conversion rate of 8%.

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