Project
Accountant
outsourcing
outsourcing
Purpose
Within the framework of this case, we implemented
a search website promotion in organic Yandex and Google
search engine results as well as lead generation using PPC.
Returning traffic metrics to the
top organic search engine results after major
site modernization became the
priority SEO-task.
a search website promotion in organic Yandex and Google
search engine results as well as lead generation using PPC.
Returning traffic metrics to the
top organic search engine results after major
site modernization became the
priority SEO-task.
Monthly traffic
Organic and PPC-traffic increasing during 8 months
Indicators
Contextual advertisement
Promotion
Contextual advertisement
For 6 months of work, we collected and clustered more than 12000 thematic requests, wrote 26000 advertisements, found the optimal strategy and automated it.
Due to meticulous approach to setting up contextual advertising, we could reduce the price of a lead by 26%.
Promotion
Accounting services are a very competitive and challenging topic to get into organic search results. However, during our work, we managed to multiply the traffic and increase the visitor-lead conversion.
In additional to promoting classic commercial requests, we implemented a content promotion strategy, which also had a positive effect on the number of attracted leads.