Search engine promotion and contextual advertising in the accounting services field
We implemented SEO and contextual advertising for a company, which provides accounting outsourcing services. Accounting services are a competitive subject for promotion to organic promotion to organic search results. However, during our work, we managed to multiply the traffic and increase the conversion of the visitor-lead
promotion context accounting services
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2018
Intercomp
SEO

PPC
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Accountant
outsourcing
Purpose
Within the framework of this case, we implemented
a search website promotion in organic Yandex and Google
search engine results as well as lead generation using PPC.

Returning traffic metrics to the
top organic search engine results after major
site modernization became the
priority SEO-task.

01

Main page

Main landing page with lead-forms for anchor service

02

Innovative service

New services presentation, which didn’t previously exist on the market

03

Service features

For each target audience group, different features were written out

04

Benefits screen

Landing page blocks changed in order to find the most conversion option

Monthly traffic

Organic and PPC-traffic increasing during 8 months

Indicators

26%

Decrease lead’s price

14.696

Organic traffic

Yandex and Google per month

+36%

Lead’s per month

26.000

Declaration for context

With middle CTR 11,4%

Contextual advertisement
Promotion

Contextual advertisement

For 6 months of work, we collected and clustered more than 12000 thematic requests, wrote 26000 advertisements, found the optimal strategy and automated it.
Due to meticulous approach to setting up contextual advertising, we could reduce the price of a lead by 26%.

Promotion

Accounting services are a very competitive and challenging topic to get into organic search results. However, during our work, we managed to multiply the traffic and increase the visitor-lead conversion.
In additional to promoting classic commercial requests, we implemented a content promotion strategy, which also had a positive effect on the number of attracted leads.

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