a search website promotion in organic Yandex and Google
search engine results as well as lead generation using PPC.
Returning traffic metrics to the
top organic search engine results after major
site modernization became the
Main landing page with lead-forms for anchor service
New services presentation, which didn’t previously exist on the market
For each target audience group, different features were written out
Landing page blocks changed in order to find the most conversion option
Organic and PPC-traffic increasing during 8 months
Decrease lead’s price
Yandex and Google per month
Lead’s per month
Declaration for context
With middle CTR 11,4%
For 6 months of work, we collected and clustered more than 12000 thematic requests, wrote 26000 advertisements, found the optimal strategy and automated it.
Due to meticulous approach to setting up contextual advertising, we could reduce the price of a lead by 26%.
Accounting services are a very competitive and challenging topic to get into organic search results. However, during our work, we managed to multiply the traffic and increase the visitor-lead conversion.
In additional to promoting classic commercial requests, we implemented a content promotion strategy, which also had a positive effect on the number of attracted leads.