search and technical audit of the existing site,
site’s usability-audit, audit of
existing advertising activity.
Based on the research it is necessary to formulate some suggestions
for the website improvement operation,
evaluate the effectiveness of existing advertising campaign,
develop some hypotheses, which implementation
will increase the number of attracted
leads from the Internet.
The decision of the website redesigning was based on the usability-research
Page of servicesг
We have completely revised the presentation format of the company's services, making them clearer and easier to understand
A unique presentation format with the correct emphasis has been developed for each text page
The design turned out to be much simpler and easier to users understand, as evidenced by improved behavioral metrics
Conversion to lead
By split-test results
Rubles saved in a year
Desist from ineffective advertising
Months of work
During the audit, we found some errors, which related to the technical part of the website, its content and user friendliness. All pf these errors negatively affected not only on the website’s ranking in search results, but also the behavioral metrics. Based on the audit, we developed a new website design, completely rewritten the content. The texts have been rethought not only in terms of search engine optimization, but also in terms of the content strategy developed by us.
We made a decision that attracting leads through contextual advertising isn’t effective for the company promoted services. The solution was to abandon it and redirect funds to more effective areas. In the testing process of new traffic sources, our Instagram promotion strategy has shown its effectiveness and the cost of 1 lead met the maximum allowable value in the sales funnel. This reallocation allowed us to significantly reduce the advertising budget without losing the number and quality of leads.