Website modernization and contextual advertising for Giraffe Studio
We made a qualitative website modernization based on usability-analysis and technical audit without changing the CMS. Website design development and layout took 5 months. Due to our work the customer saved more than 1320000 rubles per year.
modernization website WordPress design
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2018
Giraffe Studio
Web development

PPC
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Making
decorations
Purpose
Conduct a comprehensive study that should include:
search and technical audit of the existing site,
site’s usability-audit, audit of
existing advertising activity.

Based on the research it is necessary to formulate some suggestions
for the website improvement operation,
evaluate the effectiveness of existing advertising campaign,
develop some hypotheses, which implementation
will increase the number of attracted
leads from the Internet.

01

Website redesign

The decision of the website redesigning was based on the usability-research

02

Page of servicesг

We have completely revised the presentation format of the company's services, making them clearer and easier to understand

03

Text Page

A unique presentation format with the correct emphasis has been developed for each text page

04

Contact’s page

The design turned out to be much simpler and easier to users understand, as evidenced by improved behavioral metrics

In numbers

6%

Conversion to lead

By split-test results

1.320.000

Rubles saved in a year

Desist from ineffective advertising

5

Months of work

Research
Promotion

Research

During the audit, we found some errors, which related to the technical part of the website, its content and user friendliness. All pf these errors negatively affected not only on the website’s ranking in search results, but also the behavioral metrics. Based on the audit, we developed a new website design, completely rewritten the content. The texts have been rethought not only in terms of search engine optimization, but also in terms of the content strategy developed by us.

Promotion

We made a decision that attracting leads through contextual advertising isn’t effective for the company promoted services. The solution was to abandon it and redirect funds to more effective areas. In the testing process of new traffic sources, our Instagram promotion strategy has shown its effectiveness and the cost of 1 lead met the maximum allowable value in the sales funnel. This reallocation allowed us to significantly reduce the advertising budget without losing the number and quality of leads.

Next case

Intercomp

SEO

PPC