The development of medical equipment online-store
We developed a new design for an online-store of medical equipment, integrated it into the existing CMS system and expanded the administrative functionality by deploying personal accounts for employees. Simplified a number of routine processes by making automation and adding an extra functionality
online-store medical equipment development
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2018
ESM
Web development

Integration
25
Back Back
374 projects. 120 clients. 10 years of professional expertise RU
Project
Medical
equipment
Purpose
Develop a new design for an online-store, integrate on existing CMS
system and expand the internal administrative functionality
by deploying employee’s personal accounts,
saturating them with customer’s information and analytics for
optimized sales manager’s work. Simplify routine
processes by integrating with AmoCRM, Yandex.
Set up automatic updates foreign exchange prices
accordance with the central bank.

01

New design

Updated online-store design was developed based on the tasks of improving the site’s behavioral metrics

02

New search

A new multifilter was developed for CMS Simpla

03

New catalog

We normalized the CNC in accordance with the requirements of search engines, developed a "smart" text generation

04

Updated good’s cards

Integration with Yandex, Market and AmoCRM with opportunity to automatic generation and commercial offers sending

04

Website optimization

Website was fully optimized for the search engine requirements in accordance with the TOR from third-party customer’s contractor

In numbers

3

Third-party integrations

Yandex.Market, AmoCRM, CentralBank

12

Design-layouts

For all unique screens

6

Months of work

Developing
Integrations

Developing

The main client’s requirement was CMS Simpla preservation, which hadn’t been supported by the developer for a long time. Full update, actualization and expansion of functionality were implemented without using the box solutions. For convenient product search were developed multifilters, automatic generation of “smart” texts and meta tags, CNC normalization was performed, personal accounts of managers were developed with integration into a CRM system to optimize business processes.

Integrations

We implemented a website integration with AmoCRM and Yandex.Market. All information about incoming orders with product parameters, internal SKUs, the ability to automatically generate and send quotations, invoices is transmitted to AmoCRM. UTM tags are parsed into an easy-to-analyze format and are also transferred to CRM. For correct integration with Yandex.Market was carried out a work to enumerate all previously unloaded goods and adapt the database to the system requirements. Also we implemented automatic ruble prices update for goods, which costs was indicated in foreign currency by the current exchange rate of the Central Bank.

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