planning their trip to St-Petersburg.
The portal should respond to a wide range of requests:
starting from searching for a package tour, ending by coverage
the most interesting events. The most important
requirement for the site: fast loading speed and adaptability
for any mobile devices.
The main page
Dividing page to the main site sections
Tours from partners, integration via API
Integration via Yandex.Checkout
Interactive site map by category
Group tours to St. Petersburg, integration into CRM
Monthly organic traffic growth
From organic search
Years of work
Conversion to leads
From PPC sources
Requests to the top-5
Yandex search engine
During the project work, we’ve promoted it to the Yandex TOP, more than 40000 search queries. The monthly website average traffic is 120000 unique visitors for both informational and commercial requests. Also was developed and implemented an algorithm for editors to check published materials for their promotion without the SEO specialist’s participation.
As a part of contextual advertising for the individual excursions sale, we implemented an automatic strategy based on the conversion cost. We use a manual bid management strategy for tours advertisement. In the second month of the advertising campaign, the ROI was 567%.
During the work we’ve developed a full marketplace platform, implemented personal accounts of administrators, API integration with third-party partners, connected acquiring and created an autonomously functioning internet business.