Development and promotion of an aggregator of Saint-Petersburg excursions and tours
Developed a large Internet portal that includes service functions for the aggregation and travel products sale. During the project work, we’ve promoted it to the Yandex TOP, more than 40000 search queries.
portal aggregator development promotion
RU
Digital Marketing

agency
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374 projects. 120 clients. 10 years of professional expertise RU
2019
City
Guide
Web development

API

SEO, PPC
25
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374 projects. 120 clients. 10 years of professional expertise RU
Project
Tourist

Market-Place
Purpose
Development and promotion of a portal for tourist’s needs,
planning their trip to St-Petersburg.


The portal should respond to a wide range of requests:
starting from searching for a package tour, ending by coverage
the most interesting events. The most important
requirement for the site: fast loading speed and adaptability
for any mobile devices.

01

The main page

Dividing page to the main site sections

02

Excursion Page

Tours from partners, integration via API

03

Excursion booking

Integration via Yandex.Checkout

04

Objects Map

Interactive site map by category

05

Object Card

06

Tour Catalog

Group tours to St. Petersburg, integration into CRM

07

Text Page

Unique visitors

Monthly organic traffic growth

Indicators

120.000

Users monthly

From organic search

2

Years of work

6%

Conversion to leads

From PPC sources

40.000

Requests to the top-5

Yandex search engine

Promotion
Contextual Advertising
Design

Promotion

During the project work, we’ve promoted it to the Yandex TOP, more than 40000 search queries. The monthly website average traffic is 120000 unique visitors for both informational and commercial requests. Also was developed and implemented an algorithm for editors to check published materials for their promotion without the SEO specialist’s participation.

Contextual Advertising

As a part of contextual advertising for the individual excursions sale, we implemented an automatic strategy based on the conversion cost. We use a manual bid management strategy for tours advertisement. In the second month of the advertising campaign, the ROI was 567%.

Design

During the work we’ve developed a full marketplace platform, implemented personal accounts of administrators, API integration with third-party partners, connected acquiring and created an autonomously functioning internet business.

Next case

Peterburg
Remont.ru

Usability audit

End-to-end analytics

SEO, PPC